Social Media Influencer Guidelines

Cassarokids understands and appreciates the value provided by our social media influencers in promoting our product and our company. We consider our association with the influencers as being key business relationships and agreements that can be mutually beneficial to both parties.

Cassarokids also realizes that much effort and time goes into posting our products on the pages of the social media influencers, and we believe that the product they receive from us is fair considering its market value.

In order to maintain an expansive influencer base and to enhance our working capital as a company, we have updated our social media guidelines, as described below:

SOCIAL MEDIA INFLUENCER POST GUIDELINES

  1. Social Media Influencers will be required to submit their media kits as a PDF file along with their request. Registration can be done on our website – www.cassarokids.com.

  2. Social Media Influencers will be gifted a maximum of one product per 12 months, unless otherwise specified by the company. Cassarokids will determine which product to gift, although influencers can request product.

  3. Discount codes will be provided to influencers to share with followers or to use to purchase additional Cassarokids product.

  4. Cassarokids retains the rights to photos sent by Social Media Influencers, and may use them at their discretion on our website, www.cassarokids.com, on www.ETSY.com, and other social media channels.

  5. Social Media Influencer IG posts and stories will be as follows:

  • Influencers are required to post within two weeks of receiving their product or on a date specified by the company. Failure to post within this time frame may result in loss of influencer privileges.

  • At a minimum one live post per month for three consecutive months, that will remain on the influencer’s IG page for at least 90 days.

  • One story post in connection to each live post.

  • Photos must prominently display Cassarokids product, tag @cassarokids, include the hashtag #cassarokids and #cassarokidscuties as well as the discount code.

  • Cassarokids reserves the right to request photos to be in either black and white or color, or both.

  • Photos provided to Cassarokids by the Influencer must be in high resolution (1080p).

  • Influencers must provide ‘swipe-up’ functionality in their stories, where applicable (i.e., over 10K followers), including a link to www.cassarokids.com.

  • No competitor product may be prominently displayed in the influencer photo. No hashtags for competitors may be included in the post.

  • Posts should include at a minimum one photo showing one or more children interacting with the Cassarokids product.

  • Where applicable, social media influencer posts will be linked to their Facebook accounts as well.

  • Posts should not include photos which display product not suitable for the Cassarokids market (i.e., children), such as, but not limited to, alcohol or tobacco products.

6. Social Media Influencer will provide an honest review of the product on Amazon.

7. Social Media Influencer will provide insights (screen shot pictures) of their posts of Cassarokids products three days after the post goes live.

8. Cassarokids reserves the right to determine which photos will be posted on the @cassarokids IG page. Influencers may submit photos for posting via email at media@cassarokids.com.

9. Cassarokids reserves the right to remove photos from the @cassarokids IG page or to block influencers who do not adhere to these guidelines.

10.Cassarokids reserves the right to change these guidelines without prior notice to influencers.

We can be reached at media@cassarokids.com

CASSAROKIDS is located at 7415 Major St. Houston, TX 77061

CASSAROKIDS

7415 Major St

Houston, TX 77061

866.356.2001

hello@cassarokids.com

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Copyright 2019 by Cassaro Inc. Proudly created for cassarokids.com

7415 Major Street, Houston, TX 77061